Just read this morning on Daring Fireball that Universal has decided to go DRM-free in its online distribution - with the exception of iTunes. Real, Walmart, Amazon and Google will have exclusivity over Apple. To which, Gruber retorts:
Um, Universal won’t sell DRM-free music through iTunes because they don’t like Apple’s DRM? WTF? Am I even supposed to pretend this makes sense?
As I see it, there are two reasons behind this decision:
First, as spelled out in the article, it’s a (weak) attempt by Universal to break Apple’s position with iTunes. Further, we already are well aware of the immaturity of the people in power of the recording industry. They can’t take all their “toys” (regular music downloads) away from Apple (as it would be a catastrophic negative impact on their total sales), but they can certainly choose to not share their newest, shiniest “toy” (DRM-free downloads) - the “toy” that they know Apple wants.
But another thing that struck me in the article was:
The offer of Universal’s music under the new terms is being framed as a test, to run into January, allowing executives to study consumer demand and any effect on online piracy.
If they’re just running the test on the laggards of the music digital sales venues (e-tailers), they’ve got a great opportunity to fix the results as a disappointment and reason to not go further with offering DRM-free downloads. If, say, 20% of your total download sales comes from Real, Walmart, Amazon and Google combined and you know that only a fraction of that 20% will jump at the opportunity to go DRM-free for whatever reason (ignorance, potential price difference, poor positioning by the e-tailers, whatever), then you are guaranteed a poor percentage result of your total digital music sales and an easy out in declining to continue DRM-free sales.
But, if something happens and a good portion of the 80% sales on iTunes shifts to these other e-tailers, well hey - added bonus of breaking Apple’s dominance! Too bad that the industry has such a bad track-record on foresight…
I’ve tried Twitter twice to see what all the fussin’ is about. Both times Firefox would hang. Sounds dumb anyway.
As for the home automation - oh, my head. I’d become an obsessive, paranoid freak in no time. “Someone’s at the door!” Huh? Why?! What are they doing there?!! I’m calling the cops!!!
Only thing I am keeping an eye on in terms of future needs/networking is my iTunes library. I’ve got it set up on a dedicated RAID (with DVD backups just in case), but I don’t want to push those drive into an early grave because I’m playing back hours of music from them all the time. Seems to me that I need the RAID for long-term storage and an “active” drive that I copy everything to and use for actual playback, because in the long run I would like to see my future home be wired in every useful room for iTunes sharing. Just add cheap old computers, and off you go. Networked music bliss in every room, all feeding off one server.
It’s funny how we moved from mainframe/terminal to home computer, and now seem to be inching back towards that old model. In fact one of the hightlights, for me, of this iTunes sharing thing would be digging up machines to run iTunes in various rooms. A laptop here, an old iMac there. There’s articles out there regarding new uses for old VT100 terminals…
hmmm….
Comment by Jim — 3/26/2007 @ 9:46 am
Yeah, I hear you Jim - the potential for paranoid freakout is there. After having been broken into at my last place though, I like the thought of knowing that you can use home automation to at least turn the lights on automatically, if not just be able to have photo captures of whoever is at the door.
It’s not like I’m going to be getting into it anytime soon, but I like the concepts that this guy has been building out of Twitter. The only potential use that I can see getting out of the service - unless some other enterprising parties think other things up - that’s for sure.
As for media server(s), that’s something I’d like to get into as well. Our one bedroom apartment pretty much precludes playing around with that anytime soon on that too though.
Comment by Brian — 4/8/2007 @ 12:20 pm